YouTube isn't just a video platform: it's the world's 2nd largest search engine after Google. Like a website, YouTube SEO decides whether your videos get found or buried. Here are the essentials.
1. Keyword research
Find the terms your audience actually types (YouTube search bar, suggestions, tools). Target one main query per video.
2. The title
Put the main keyword at the start, stay clear and make it enticing. The title must be optimised for search and for the click.
3. The description
Write a structured description: a keyword-rich hook in the first 2 lines, then the details, links and chapters.
4. Tags and hashtags
Add relevant tags and a few hashtags. They help YouTube understand the topic and rank your video in the right context.
5. Engagement signals
Watch time, likes, comments, shares: the algorithm recommends videos that hold attention. A strong intro and chapters help keep the viewer.
6. Thumbnail and CTR
SEO brings the impression, but the thumbnail and title trigger the click. The two work together — I cover it in my guide to YouTube thumbnails that get clicks.
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